Kraft Foods has announced release of their new Big Fork Little Fork app, now available in the United States only on iPad. Big Fork Little Fork provides parents with an interactive resource to help them teach their children valuable cooking knowledge, smart eating habits and basic kitchen skills. The app features 300 delicious recipes, how-to videos, entertaining and educational games, and interactive elements to help transform the way parents involve their kids at mealtime. Following the 2008 launch of the iFood Assistant app, this new iPad app demonstrates Kraft Foods ability and commitment to leveraging new technology to engage consumers in innovative ways, making their lives easier and more delicious.
“Kraft Foods understands that parents are hungry for food ideas that their kids will enjoy,” says Ed Kaczmarek, Director of Innovation, Consumer Experiences at Kraft Foods. “Our Big Fork Little Fork app is specifically designed to answer that need and is set to transform how families approach cooking and eating together. We see the iPad as the ideal device to host our newly developed content it s a highly interactive way for parents to engage with the app both in the kitchen and around the home.”
According to a recent study, last year alone, 37 million Web searches were conducted for family and kids food-related resources1, yet no dominant source exists for this type of information. The Big Fork Little Fork app will help make mealtimes a teaching occasion, a fun experience and a bonding moment while keeping kids engaged and entertained.
Big Fork Little Fork builds on Kraft Foods longstanding relationship with Meredith Integrated Marketing (MIM), Meredith Corporation s business-to-business unit that provides leading corporations and brands with custom marketing solutions. Developed in conjunction with MIM partner agency and mobile marketing leader The Hyperfactory, the app brings new mealtime ideas and entertaining content to parents fingertips.
“Big Fork Little Fork is one of the most groundbreaking experiences to have been unleashed on the iPad,” says Derek Handley Co-Founder and CEO, The Hyperfactory. “It illustrates the creativity with which this device can change the game for brands wanting to innovate how they interact with consumers.”
Kraft Foods will continue to grow the content available for the Big Fork Little Fork app. Starting this fall, Kraft Foods will partner with a select group of celebrity chefs to develop chef-branded content packs available for download through in-app purchase. Marcus Samuelsson, winner of Top Chef Masters, will be the first featured chef showcasing his recipes, tips and photos, and bringing his global perspective of food and flavors to Big Fork Little Fork.
The Big Fork Little Fork iPad app is available for $1.99 from the App Store at www.itunes.com/appstore .
For more information and a video tutorial, visit:
http://www.BigForkLittleFork.com
