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Mac World Crosses Over into Political Arena
Super Tuesday and the Mac Attack: Macworld 2008 or Decision '08?


by Joe Leo, Columnist


COMMENTARY: 1.10.08-- Super Tuesday is coming up, and the Mac Attack is in full swing. You might think you already know what this story is going to be about. But do you really know? Then there's the story this week about Apple versus Dell, the modern-day "Mac vs. PC" fight in an apples to apples comparison rather than in an.. elephants to donkeys kind of way.

If you've been following the Presidential Race (dubbed "Decision '08" by some), then you know what we're referring to. If you're following news about Macworld, then it's just the same.

AD: Get a fix for your, "Mac Attack" by heading over to Mac Prices to find the latest deals and bundles, plus the lowest prices on anything and everything in the Mac world, from Apple to its Authorized Resellers!.


According to Wikipedia.org entries, "Super Tuesday" refers to the day early in a presidential election year when many states hold their primary elections together, and it's the one day when the most nominations can be earned. Candidates have to win on this Tuesday if they hope to be the party nominee.

For Apple fans, "Super Tuesday" can only mean one thing: the day that the Macworld Expo kicks off with a keynote address by Apple CEO Steve Jobs, when we all find out what new products Apple Inc. will roll out this year. (And Apple always gets our vote every year!).

And the "Mac Attack"? Is this Apple's tagline this year, coming off of an amazing perfomance last year that said, "Welcome to 2007: The First 30 Years Were Just the Beginning." Would you believe that the term refers to a Republican Senator from Arizona named John McCain, describing his stunning comeback in the polls in Tuesday's New Hampshire primary?

So, why the comparisons between these two totally different worlds? Politics and tech geek--uh, tech speak--don't exactly mix well with each other, nor cross the paths of each one ever. Well, you'd be right and you'd be wrong at the same time! (Plus, what the heck is a primary? Don't have a coronary).

Macworld 2007 was described as being devoid of anything but the Mac in terms of its computer hardware. What with the name change from "Apple Computer, Inc." to just "Apple, Inc." It didn't help as well that there were no new Macs announced at the Expo last year.

The silent riots began. How can the company drop the word that describes its origins? WIth no new Macs to showcase, were they going to totally stop focusing on the Mac and turn the business into something else?

Which brings up the idea I believe--and I'm sure others agree and may have already said it before me--that 2008 will be the year of the Mac, literally. It may come in the form of a super ultra-portable MacBook Pro mini (really, the return of their ultra-portable), and/or a totally new Mac design altogether, kind of like the 20th Anniversary Macintosh... never seen before!

Trouble is, no one really knows what is coming forth from Cupertino next week. Unlike last year where we had an inkling of what was going to be announced, this year, with the exception of the missing link (the sub-notebook computer) the possibilities are endless!

And it's driving everyone nuts!! For instance, earlier this week, Apple surprised everyone by releasing its new/updated Mac Pro without much fanfare, instead of saving it for announcement during Keynote-- leaving everyone to speculate that something bigger is due out next week. So big that people wouldn't even pay attention to the mighty Mac Pro.

That satisfies the Apple perspective on all this, so what of the political nod to this story?


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