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If Apple Can Make Its Own iPad Silicon, Could In-House Mac CPUs Be Next?; The iPad Is Something Different -- Not A PC; MacBook Pro With Core i7 Imminent; NokHoo Pretty Smart Laptop Bags; Healthcare Industry Wants a Tablet, But Not Necessarily Apple’s iPad
Monday, February 8 2010 @ 12:06 PM ET | Article Link
Charles Moore's The Agenda -- What's New And Interesting In The Laptop World Today
If Apple Can Make Its Own iPad Silicon, Could In-House Mac CPUs Be Next?
Forbes' Lee Gomes notes that the future trajectory of the semiconductor industry is to some degree riding on the success of the iPad, whose A4 microprocessor "system-on-a-chip" silicon was partly designed in-house by Apple, most likely using expertise acquired via the company's 2008 acquisition of Silicon Valley start-up PA Semi. Forbes thinks that if the iPad proves a marketing hit it might encourage Apple to consider making its own CPUs for Mac systems as well and thus could forgo paying the so-called "Intel tax."
While it's an intriguing line of speculation, Apple would want to proceed very cautiously, given that a major consideration would have to be continued compatibility with the Windows universe, which has been facilitated greatly by Apple's adoption of Intel CPUs in its computer systems, which not coincidentally coincided with a dramatic reversal in Apple's market performance in terms of Mac systems sales.
Apple Matters' Chris Seibold notes that the arguments in favor of going in-house with Mac CPUs would be abundant, including :more control, more profits, and a chip expressly designed for Macs, all of which may seem good at face value but could backfire royally if the Mac's surge in popularity over the past four years has been based substantially on Intel X86 compatibility.
ZNet's Adrian Kingsley-Hughes thinks it's not so much "Intel Inside" that's selling so many more Macs these days, but more to do with the Windows compatibility that comes with Intel silicon.
I'm inclined to agree with both Seibold and Kingsley-Hughes, who are not really taking contradictory positions. Windows compatibility comes with Intel compatibility, and it it pretty difficult to rationalize away the correlation between the ability to run Windows natively on the Mac with excellent performance (or as good as you get with Windows) and an approximate quadrupling of Apple's share of the PC market since 2006.
Better to focus in-house chip development efforts on the iPhone, iPod and soon-to-be iPad universe, where Apple is already dominant than to risk the Mac's continued ascendency in the PC orbit by dropping Intel inside.
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The iPad Is Something Different -- Not A PC
drdobbs.com's Michael Swaine says that initially when Steve Jobs demo'd the iPad, he thought he understood what Jobs was presenting, but that most people seemed to misunderstand, and are stubbornly attempting to fit this device into a category it's intended for -- eg: a laptop or netbook replacement.
"The iPad," says Swaine, "is a consumer device," designed and engineered as a tool for consuming information -- not for creating it. I can't argue with that, given the critique I've leveled at the iPad myself over the past few days, but I do take issue with Swaine's contention that "Apple has decided that the era of the personal computer is over." I don't think this is a zero-sum equation, and even if the iPad turns out to be a runaway market success, it doesn't follow that the sun is setting on personal computers. There will still be plenty of us who really do need a single omnipurpose information processing device optimized for developing content, be it prose, software, video graphic art or music as well as for consuming information like movies, books, magazines, music, web content, email, tweets, chat, voicemail.
Where I do agree is that a sizable cohort of users will indeed determine that all they really need is an information consumer device with still of course some means for entering data but not necessarily a production-worthy writer's keyboard and other bells and whistles we can't get along with out as working computer users.
Low End Mac's John Hatchett riffs on the same topic, noting that while the iPad may be a disappointment to hardcore computer users, it provides a breakthrough in how we define what a computer is, while his (and my) LEM colleague Tim Nash notes that iPhone and iPod touch sales revenues have now surpassed revenues from Mac sales and that the iPad will widen this gap.
Nash contends that many people don't like understand, or want to understand computers, but grudgingly tolerate them because they need to use them at work or access the Internet at home, but that a low or no maintenance sealed appliance that works, using natural gestures they don't have to remember -- ie: touch will incline them to conclude that a computer GUI like Windows or the Mac OS is unnecessary and too much like hard work.
Nash predicts that the computing world will fracture into schism between those who need to touch type and those who like to touch, and estimating that probably twice as many people use the iPhone or iPod touch version of OS X as those who use the full version on a Mac or MacBook.
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MacBook Pro With Core i7 Imminent
However, the conventional laptop is far from dead yet.
Electronista reports that a newly discovered Geekbench test appears to confirm the imminent launch of MacBook Pros running Intel's Arrandale platform running a 2.66GHz Core i7-620M with 4GB of RAM -- Intel's fastest dual-core processor a logical choice for a mid- to high-end MacBook Pro.
The report suggests Apple is close to launching a refresh of its high-end portables now that Intel's Arrandale lineup is more widely available and could include Core i5 based units as well.
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NokHoo Pretty Smart Laptop Bags
NokHoo laptop bags are the creation of Nicole Roberts, a career textile and product designer who says she learned a lot working for big companies and more during a two year sojourn in Thailand. The night before leaving for the Far East, Nicole bought a new computer, looked around for a laptop bag, and found she couldn't find anything that married both form and function, so she decided to make her own. As she puts it, "One thing lead to another and NokHoo laptop bags were born."
In case you're wondering, NokHoo is the Thai word for owl and because owls are both handsome and wise, and she thought it seemed like the perfect name for these bags.
Pretty smart laptop bags
NokHoo bags are designed to be sturdy, comfortable and fully padded to protect your laptop and your back, featuring a variety of zippered pockets to secure all your gadgets, side pockets for a quick stash and an easy-to-reach phone pocket. The bags have a unique personality, combining fresh fabrics and layered artwork with practical styling. Right now NokHoo exclusively carries backpacks but plan to expand their form factor options in the future.

All the NokHoo construction materials are high quality with features like metal fittings, light padding throughout and heavy padding in the laptop area. Nicole says she's traveled extensively with the bags, and that they've stood up well through considerable wear-and-tear.
All bags are fully padded with water-resistant linings to protect your laptop and your back, and each model features a variety of zippered pockets to secure your accessories, mesh side pockets for quick stashing and an easy-to-reach phone pocket.
Currently there are four different NokHoo models.
Raining Paradise
Inspired by the paintings of Gustav Klimt, Raining Paradise is sure to turn heads. Vertical lines of hand embroidery and beading on a rich textured surface give this bag a look that is absolutely unique.
Smart features:
* Textured heavyweight cotton exterior with contrast print inside. * Padding throughout bag saves your laptop and your back. * Interior padding is water and shock resistant. * Main section has separate laptop pocket and secret zip pouch. * Zippered front section provides multiple pockets made for cds, business cards and gadgets. * Detachable phone pocket on strap. * Elastic side pockets for easy access.
Color: Periwinkle Bag Dimensions: 11"x16"x8" (WxHxD) Fits Laptop: 10.5"x16"x1.5" (WxHxD) Weight: 3 lbs Warranty: Guaranteed to be free from manufacturing defects for life Shipping: 5-10 business days
Price: $150.00
DeLoverly
When birds and butterflies mingle with hand embroidery and beading, the result is DeLoverly. Elegant details, unique textured fabric and smart design make this bag both feminine and practical.

Smart features:
* Textured heavyweight cotton exterior with contrast print inside. * Padding throughout bag saves your laptop and your back. * Interior padding is water and shock resistant. * Main section includes separate laptop pocket and secret zip pouch. * Zippered front section provides multiple pockets made for cds, business cards and gadgets. * Convenient front pen and accessory pockets. * Detachable phone pocket on strap. * Elastic side pockets for easy access.
Color: Etruscan Red Bag Dimensions: 11"x16"x8" (WxHxD) Fits Laptop: 10.5"x16"x1.5" (WxHxD) Weight: 3 lbs Warranty: Guaranteed to be free from manufacturing defects for life. Shipping: 5-10 business days
Price: $150.00
Sirrush
Legend has it the Babylonians were protected by a dragon they called Sirrush. If the Babylonians could name this bag, we're pretty sure Sirrush would be it. Practical styling and durable fabric protect you and your laptop from harm, while cool layered artwork makes you a legend in your own time.
Smart features:
* Heavyweight cotton exterior with contrast plaid inside. * Padding throughout bag saves your laptop and your back. * Interior padding is water and shock resistant. * Main section includes separate laptop pocket and secret zip pouch. * Zippered front section provides multiple pockets made for cds, business cards and gadgets. * Detachable phone pocket on strap. * Elastic side pockets for easy access.
Color: Toasted Sesame Bag Dimensions: 11"x16"x8" (WxHxD) Fits Laptop: 10.5"x16"x1.5" (WxHxD) Weight: 3 lbs Warranty: Guaranteed to be free from manufacturing defects for life. Shipping: 5-10 business days
Price: $150.00
Icarus
In Greek mythology, Icarus flew on brilliantly crafted wings made of feathers and wax. NokHoo's Icarus shares that spirit of creativity and craftsmanship-comfortable fit and useful details combine with print and metallic embroidery to create a heavenly bag (just don't get too close to the sun).
Smart features:
* Textured cotton/lycra exterior with contrast stripe inside. * Padding throughout bag saves your laptop and your back. * Interior padding is water and shock resistant. * Main section includes separate laptop pocket and secret zip pouch. * Zippered front section provides multiple pockets made for cds, business cards and gadgets. * Convenient front pen and accessory pockets. * Detachable phone pocket on strap. * Elastic side pockets for easy access.
Color: Gunmetal Bag Dimensions: 11"x16"x8" (WxHxD) Fits Laptop: 10.5"x16"x1.5" (WxHxD) Weight: 3 lbs Warranty: Guaranteed to be free from manufacturing defects for life. Shipping: 5-10 business days
Price: $150.00
NokHoo bags are guaranteed to be free from manufacturing defects for life. If your NokHoo bag has a problem due to materials or workmanship, the company will replace or repair it ASAP (not to include typical wear and tear or bag abuse).
Also, if it's not what you were hoping for, your bag can be returned for any reason within 30 days of purchase.
Buyers from the US, Canada, Europe, Australia and Thailand can order directly from the website. If you are buying from other locations in the world, contact NokHoo for shipping costs. All payments are in US currency, buyer pays all customs and taxes.
Shipping Costs Continental US Ground $9 Continental US Rush $23 Alaska/Hawaii/US Territories Express $25 Canada Ground $25 Europe/Thailand/Australia Priority $40 Add $3 for each additional bag.
For more information, visit: http://www.nokhoolaptopbags.com/about.shtml
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Healthcare Industry Wants a Tablet, But Not Necessarily Apple’s iPad According to Survey Results
Last week, during the fever pitch surrounding the announcement of Apple's iPad tablet, spokesman Chris Thorman says Software Advice surveyed 178 physicians, nurses, medical students and healthcare IT professionals about what the healthcare industry's ideal tablet would look like. This isn't Software Advice's first time talking tablets and healthcare. In April of last year, they wondered if the Apple tablet would become the ideal device to run electronic health record (EMR) software.
The goal with this survey was to find out what healthcare professionals want in a tablet and how well Apple's iPad fulfills those wants.
Things learned from from the survey results include:
Majority of Healthcare Professionals Are Likely to Buy a Tablet
This chart shows how likely respondents are to purchase a tablet for healthcare use in the next year.
Tablet Tasks
This chart shows what percentage of respondents want to use a tablet for a particular task. This chart shows what percentage of respondents want to use a tablet for a particular task.
Ease of Use and Software Selection are Top Reasons for Tablet Selection
According to survey results, ease of use is the major purchase reason for a majority of healthcare professionals. That may fare well for the iPad. Why? The iPad runs on the iPhone operating system, and thousands of doctors are already using iPhones in clinical settings. In addition, the iPad has a finger touchscreen, and of the survey's healthcare respondents, 63% said they preferred a finger touchscreen over styluses and voice dictation when asked about their data input preference. Many of those same people said that the speed of the data entry was the determining factor when noting a preference for the finger touchscreen.
On the downside, in terms of medical software selection, the iPad lags far behind virtually every other tablet on the market. Despite having over 5,000 medical apps immediately available for download through Apple's App Store, none of those apps are a functional EMR system or even remotely close to one. The vast majority of EMR software on the market today will not run on a Mac OSX operating system. Most require a Windows-based operating system to function.
The iPad may have an easy to use operating system helped by a finger touchscreen but those pros are nullified by that system's inability to run the vast majority of medical software on the market today.
For the full report visit here: http://tinyurl.com/yhzq9gz
bookmystique@pbcentral.com
Return to our main news page.
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Week's Best MacBook Prices:
Specials for PowerBook Central Readers
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17" MacBook Pro
2.53GHz i5: MSRP $2299

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15" MacBook Pro
2.4GHz i5: MSRP $1799 2.53GHz i5: MSRP $1999
2.66GHz i7: MSRP $2199

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13" MacBook Pro
2.4GHz: MSRP $1199 2.66GHz: MSRP $1499

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MacBook Air
1.86GHz/120GB HD: MSRP $1499
2.13GHz/128GB SSD: MSRP $1799

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Apple Refurbished
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| June 2009 models: |
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| 17" 2.8GHz MacBook Pro: |
$1869 |
| 15" 2.66GHz MacBook Pro: |
$1529 |
| 13" 2.53GHz MacBook Pro: |
$1189 |
| 13" 2.26GHz MacBook Pro: |
$929 |
| 13" 2.13GHz/128GB MacBook Air: |
$1549 |
| 13" 1.86GHz/120GB MacBook Air: |
$1249 |
| Oct 2009 models: |
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| 13" 2.26GHz White MacBook: |
$849 |
| March 2009 models: |
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| 15" 2.93GHz MacBook Pro: |
$1949 |
| Jan 2009 models: |
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| 17" 2.93GHz MacBook Pro: |
$2199 |
| 17" 2.66GHz MacBook Pro: |
$1949 |
| Oct 2008 models: |
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| 13" 1.8GHz/128GB MacBook Air: |
$1449 |
| 13" 1.6GHz/120GB MacBook Air: |
$1199 |
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Updated Daily |
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